Supported by constant scientific progress combined with the endless aspirations of mankind, technology has become the greatest influence and stimulator of everyday life today.
The growth of artificial intelligence (AI), the popularity of next-generation devices and the constant evolution of the Internet have brought immense benefits to the world community. Behind this observation lies the power and potential of technology.
In addition to influencing how we interact, learn and think as individuals, technology has led to an exciting new era, such as automotive, computers, communications, education, health, transportation, engineering, and retail; an era of many possibilities. The centralization of patient data has brought new efficiencies to healthcare facilities, contactless payments have made consumers more comfortable, and 5G deployments have stimulated new uses and changed people’s lifestyles, jobs and games. These are just three examples of useful technologies that are waging a collective revolution at an unprecedented rate in just a few decades. This transformation is gradually gaining momentum and becoming the crucible for the fundamental changes of tomorrow.
This technological transformation affects all sectors and industries to varying degrees, as does every company that makes them up. In addition, some companies are at the forefront of innovation in their industries, using technological expertise, extensive experience and reliable resources to meet and exceed the expectations of their consumers and users and thus offer them real added value.
In addition, it is necessary to recognize and appreciate the fact of life at a time when technological opportunities make a significant contribution to the development and happiness of society. However, these companies are also responsible for using technology responsibly and ethically. Thus, they must ensure that they do everything in their power to contribute to the general well-being of the individual and society, while serving a broader goal that guides their projects and brings them closer to potential consumers.
It is true that technology is and should be the gateway to a better quality of life, whose invaluable value makes our lives more comfortable and efficient. But it is also true that the inherent risks, disputes, and adverse consequences may outweigh the benefits. This has been noticed by many technology companies, which are commercially successful and widely accepted by their colleagues and customers for their ethical values.
Tesla is a shining example of a company that strives to ensure a high level of technology, adhering to the principles of sustainability throughout the process. From 2019, all new Tesla cars are self-driving. Tesla insists that drivers should always be behind the wheel, not sleep and always be able to drive manually. This allows the automaker to guarantee its obligations and responsibilities to customers as a technology brand.
RELX International, an international e-cigarette company, is just one example. Its products, developed in accordance with the latest technological advances in the center of research and development, meet very strict ethical and technological standards. The company initiated the Guardian program to prevent minors from buying and using e-cigarettes, as well as to teach adult smokers to refrain from using vapes in front of minors. In this way, RELX uses technology to encourage its rational use and works closely with its business partners to anticipate the risks involved. In addition, the brand uses advanced technologies, including GPS data and cloud technology, to improve its performance. On the same technical note, a tracking system is currently being developed that connects customers, product barcodes and store locations. RELX will be able to track the product to the point of sale to evaluate the effectiveness of its program.
Given that smartphones and tablets are addictive, Apple has also taken similar steps in recent years to use technology as a force for good, introducing digital health tools to help its consumers reduce screen usage time. For example, the Screen Time application serves as an information panel to show users the time they spend using programs. You can set daily time limits for each program to limit its abuse. Parents can also access their children’s activity reports to control their web browsing habits.
The proliferation of technology in our daily lives has led to a debate over how to drive and regulate new technological innovations such as AI, 5G, autonomous vehicles, the Internet of Things (IoT) and robotics. While this debate will never end, it must not prevent technology companies from taking the initiative and taking responsibility for their pursuit of technological progress and success. All brands are obliged to consumers: to use technology ethically. Technology companies, especially those that may have missed these aspects, need to act today to ensure that they meet their obligations to users.