Sports technology, an area where Belgian expertise is very high – Other sports

An advertising mission for the sports technology sector took place in London on Monday morning, as Belgium has gained excellence in the field and is therefore trying to make a name for itself for British and international athletes.

The Princess Astrid together with the President of the Van Damme Memorial Wilfried Meert and its new director, Kim Hevertfor the presentation of Belgian assets in the sector, when she heads the economic mission to the British capital until Thursday.

Thus, Monday morning was dedicated to promoting the Belgian technological experience in sports, which is quite diverse and “very high level”, according to Nicolas Bourdonpresident of the club of sports and entertainment technologies “Agoria”.

Founded in 2005, the club represents more than 100 companies that provide technology in the field of sports and entertainment, “Whether to support productivity, support content creation, organize events or connected stadiums”, Mr. Bourdon explained to Belzy. “Our goal is to strengthen the links between these companies and sports organizations, whatever they may be.”

Representatives of the Commonwealth Games and the English football club Arsenal were present at the seminar on Monday morning. “Already in 2012, more than 25 Belgian companies” contributed “to the organization of the Olympic Games in London, whether for” television production, security, sports infrastructure, data management … “, illustrated by who is also the marketing director of EVS, a company from Liege that specializes in video technology for live broadcasts on television and through new media. However, since “This Belgian experience continues to evolve and becomes a pearl of Belgium that should be emphasized more”he put punctuation marks.

“Belgium and Brussels are more than chocolate, waffles and beer”stressed the Secretary of State for Foreign Trade of Brussels, Pascal Smetduring the seminar. “Belgium is also a sports nation, even if it does not identify itself as such”, being “too modest”, according to Mr. Smet. And the lowland country is also excellent in the technology sector. An alliance of both brings Belgium to the forefront, which needs to be further promoted for Pascal Smet.

The sports technology sector also rose after Covid-19. Nicolas Bourdon stressed that even if the pandemic suddenly stopped sports, they finally recovered “quickly enough”, but the public could not visit.

“Then there was the acceleration of the introduction of certain technologies”said the president of the club “Agoria Sports & Entertainment Technology”. “Some technologies were latent, not developed, such as remote production, augmented reality or other virtual elements. All this came about because TV channels, for example, needed to create more content with new, different means. “

The resumption of competition has also intensified the sector because “We had to calm people down and bring them back to the stadiums. Many companies have developed in this niche to try to develop and facilitate the experience for the fans when they come to the stadiums.”he illustrated.

Princess Astrid, along with Van Damme Memorial President Wilfred Miert and its new director Kim Hevert, attended a presentation of Belgian assets in the sector as she heads an economic mission to the British capital until Thursday. Thus, Monday morning was dedicated to promoting the Belgian technological experience in sports, which is quite diverse and “very high level”, according to Nicolas Bourdon, president of Agoria Sports & Entertainment Technology. Founded in 2005, the club represents more than 100 companies that provide technology in the field of sports and entertainment, “whether to support performances, support content creation, organize events or connected stadiums,” said Mr. Bourdon Belzi. “Our goal is to strengthen the links between these companies and sports organizations, whatever they may be.” Representatives of the Commonwealth Games and the English football club Arsenal were present at the seminar on Monday morning. “Already in 2012, more than 25 Belgian companies” contributed “to the organization of the Olympic Games in London, whether for” television production, security, sports infrastructure, data management … “, said the one who is also the main marketing. Officer of EVS, a company from Liege that specializes in video technologies for live broadcasts on television and with the help of new media. However, since then, “this Belgian expertise continues to develop and becomes a pearl of Belgium, which we must emphasize more,” he said. “Belgium and Brussels are more than chocolate, waffles and beer,” he said. Foreign Trade, Pascal Smet, during the seminar. “Belgium is also a sports nation, even if it does not identify itself as such,” being “too modest,” according to Mr Smet. And the lowland country is also excellent in the technology sector. An alliance of both brings Belgium to the forefront, which needs to be further promoted for Pascal Smet. The sports technology sector also rose after Covid-19. Even if at first the pandemic suddenly stopped sports competitions, they finally recovered “quickly enough”, but the public could not be present, said Nicolas Bourdon. Then there was an acceleration of the introduction of some technologies, “said the president of the club of sports and entertainment technologies Agoria. “Some technologies were latent, not developed, such as remote production, augmented reality or other virtual elements. All this came about because TV channels, for example, needed to create more content with new, different means. ” The resumption of competition has also revitalized the sector, as “we had to calm people down and bring them back to the stadiums. Many companies have developed in this niche to try to develop and facilitate the fans’ experience when they come to the stadiums,” he said.

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