This start of the year will be crucial for a young startup fantasy football founded by Nicolas Julia and Adrien Montfort in 2018. The company, which today has 1.7 million users in 184 countries, is not the first attempt. After raising funds to make the world of French technology red, the monthly increase in the number of active users by 32% over the past 12 months, Serena Williams joining the board of directors and opening an office in New York, the company is consolidating. a little further across the Atlantic with the launch this summer of the first free NFT-based game in partnership with MLB.
The main operation for the company, which is gaining a foothold in the American baseball marketing industry, one of the most important in the world. “The connection between Americans and baseball is strong. Baseball has always been at the forefront of new technology and innovation. So we are proud that MLB and MLBPA (MLB Players Association) have chosen Sorare to present the NFT MBL game to fans around the world.. ”, – explains the co-founder and managing director of the platform Nicholas Julia. ” MLB has been at the forefront of interactive gaming for decades, while baseball has some of the oldest and most popular forms of sports memorabilia. Together, they show how much fans want to own the game and be a part of it.. “, – the founder continues.
The company supports the American League, adhering to the growing digital and technological commitment of new generations of fans, enabling a larger community of fans to invest in their passion and build strong ties, which is the number one hobby for Americans.
Sorare reinvents the role of a fan
Far from the 1990-2000 Panini collection catalog, Sorare is moving to a whole new form of collection that connects the world of NFT and new technologies with a passion for sports. The free game, invented by the French team, offers enthusiasts the opportunity to collect NFT of their favorite players – NFT, the cost of which will be calculated in real time based on the effectiveness of players on the field, while creating a team and challenge it against other players around the world .
” We are really excited about our partnership and the impact of Sorare’s first appearance in North American sports on the development of our game around the world. They have created a new experience of playing baseball, which will delight fans. says Tony Clark, CEO Premier League Baseball Association. In addition to the exciting aspect of the game and its development based on league performance, this new partnership with MLB offers fans a way to invest in their passion with digital assets registered in the blockchain. “The company’s goal is unique and goes beyond: to transform the fan community through an innovative combination of sports, technology and games to give fans the opportunity to participate in their game. This allows us to share our passion for baseball with more fans around the world.“- shares Robert D. Manfred Jr., MLB Commissioner and his 30 member clubs in the United States and Canada.
This partnership confirms Sorare’s first international step which is already planning to launch a new collaboration with 3ᵉ sports in the US, which will be announced soon. Case to follow.