Paris 2024 Olympic and Paralympic Games, virtuous

Is this rethinking so urgent? To this question, Christophe Berrard, partner, member of the executive committee of Mazars in France and in charge of the 2024 sports project within the company, answers categorically: “The survival of the Games depends on it. Environmental and social concerns are so strong that irresponsible choices can lead to a particularly high risk of disinterest or even abandonment of the event. If it is in the DNA of the Games to keep up with the times, constantly innovating to meet the expectations of the public, the challenge for Paris 2024 remains challenging.”

Bringing sports back to the fore

According to the enthusiast, the 2024 Summer Games should be the impetus for the fourth major transformation in the history of the modern Games.. Historically, the first turning point of the event was its massive financialization since it was held in 1996 in Atlanta, the city of Coca-Cola. The second wave of notable changes, this time in the field of security, began after the Athens Games after September 11, 2004. viewers, five new sports have been added to the list of Olympic sports. Four of them have never been featured at the Games before – sport climbing, karate, skateboarding and surfing.

Unlike some previous Games, the next Olympic and Paralympic Games are intended to mark the beginning of a new sporting era, more responsible and dedicated. The break is all the more expected as the Games are regularly the subject of controversy, with some host cities being cited for failing to give a second life to the colossal structures erected out of the ground specifically for the event. “If Paris 2024 manages to keep its promises, it will be an unprecedented shift in the history of this event, which has so far been more concerned with its grandeur and profitability than what it has to offer for the long-term general interest.says Christophe Berrard. Today, the Games can no longer seem like a simple economy, they must, more than ever, reflect the values ​​of sport and therefore integrate strong social and community dimensions. »

Leverage the past to offer games of the future

With Paris 2024, the logic of sustainability will come into play. ” The slogan of Paris’ candidacy was heritage as the basis of the event. In particular, it is about relying as much as possible on the natural environment and infrastructure present throughout the territory, and not on large construction projects that are expensive, pollute the environment, but, above all, useless. If the infrastructure budget package is much lower than previous Games, it is because almost 90% of the required venues already exist.” explains Jean-Philippe Matorez, public sector partner of Mazars and auditor of Paris 2024. So, instead of creating a venue for handball competitions, they will partly take place at the Stade Pierre Maurois in Lille. Similarly, the regatta tradition of the city of Marseille predisposed it to holding sailing competitions. ” Everything is skillfully thought out and calculated on the basis of objective figures. For example, the surf event in Tahiti will be more responsible than it seems, and will allow the Overseas Territories and their populations to be associated with the Games. Competition could be considered on the French mainland, but it is statistically more likely that the best waves at this time will be in Polynesia: in other places, due to the lack of optimal conditions, there could be too long waiting days, which could be more expensive “, he clarifies.

As for a smaller part of the infrastructures built for the occasion, they were designed with positive impact in mind. “The Olympic village, located in the municipalities of Saint-Denis, Saint-Ouen-sur-Seine and Ile Saint-Denis, will not be dismantled, but will be turned into an ecological area for housing and entertainment. The Saint-Denis Olympic Pool will be a joy for the department once the event is over because this pool meets real local social needs.”, emphasizes Jean-Philippe Matorez. As for the Porte de la Chapelle Arena, 30% of the concrete needed to build it comes from low-carbon sources and it is planned that its 8,000 seats will be designed using 70 tons of recycled plastic waste. Some are also collected directly from residents, who are encouraged to drop off their plastic caps at collection points located in the 18th arrondissement of Paris. Finally, sustainability and heritage also means ensuring proper waste management and exploiting another kind of national wealth: agricultural production and French gastronomy. Indeed, Paris 2024 intends to prioritize quality, short circuits and organic products over industrial imports – a real revolution for the Games. “These criteria have been at the heart of the tenders announced by Paris 2024 since the beginning of the project. Because the positive impact, far from being limited to a few weeks of competition, will depend primarily on the substantive work done during the years leading up to the event.”insists Christophe Berrard.

Games (really) for everyone

Whoever speaks about the responsibility and values ​​of sport speaks about accessibility and inclusiveness. ” Efforts have been made in terms of physical accessibility as well as financially: the Paris Games are breaking codes as they will be the first to actually reach the largest number. Witness the opening ceremony, which will be free and open to all and will take place in a public area on the banks of the Seine. “, illustrates Jean-Philippe Matores, insisting, however, on the organizational task that this extremely popular evening implies. ” While consistent, Paris 2024 aims to ensure that everyone who wants to take part in the competition can do so. ”, adds Christophe Berrard. So to lessen the frustration usually seen when the box office is stormed, a system of registration by slots and a draw will be introduced to buy 13.4 million tickets, whose starting prices, fixed at around twenty euros, will allow everyone. take part in the Olympic celebration. This concern for cost control, Paris 2024, also applies. ” The total budget planned for the Paris Games is the lowest it has been in years. This, of course, is due to the use of existing infrastructure, as well as pressure from government authorities and the population. Jean-Philippe Matores says

So, in many ways, Paris 2024 looks set to shape the future of major global sporting events. ” In terms of environmental and social impact, these Games will certainly take a big step forward compared to other major sporting events, because none of them has yet begun such a deep and concrete beneficial transformation. The looming discrepancy, a priori conspicuous, may well raise standards and galvanize accelerating the accountability of sporting events. “, agrees the duo of experts. There is no doubt that this positioning contributes to making France shine for a much longer period of time than only competitors. ” As can be seen from each edition of the Games, the positive spillover effects in terms of economic dynamism, job creation and tourist attraction persist for five years. We may not realize it yet, but the 2024 Summer Olympics and Paralympics are a huge opportunity for all of France and all French people, whether they are sports fans or not. ”, concludes Christophe Berrard.

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